I’ll never forget the moments in my career when employers or brand teams approved my new logos or new brand lines, because not only is that a success on its own, it’s what happens after that feels like a magic trick.

Seeing my ideas through – the color picking, the pre-production samples, the photo shoots, the video shoots… then to be able to walk into every major retailer and watch people putting items that came from your brain, into their cart and into their homes... That’s a level of satisfaction not many people get to experience in their line of work.